Accelerating 75+ Startups to
Product-Market Fit
500 GLOBAL
How 500 Global's portfolio startups across MENA and Mexico gained actionable product strategies through intensive workshops and mentoring
Workshops | Accelerator | MENA | LatAm
CLIENT
500 Global
Global VC firm and accelerator with $2.3B AUM
CHALLENGE
Scale product expertise globally
Train diverse portfolio companies
OUTCOME
75+ startups trained
Across 3 countries, multiple cohorts
The situation
500 Global needed to rapidly upskill their diverse portfolio of early-stage startups across different markets, cultures, and industries. Each cohort included companies in SaaS, AI, fintech, B2C, social media, and prop-tech - all needing tailored product guidance to achieve product-market fit within their accelerator timeline. The challenge was delivering consistent, high-quality product training that could adapt to vastly different business models and cultural contexts.
What we delivered
✔️ Rapid experimentation
Lean testing methods to validate hypotheses quickly with minimal resources - perfect for early-stage constraints
✔️ Product frameworks and processes
Systematic methodologies for building scalable product development workflows and decision-making structures
✔️ PMF methodologies
Proven approaches to identifying and validating product-market fit with frameworks adaptable across industries
✔️ Conversion funnel optimization
Stage-by-stage customer journey mapping with tactics to improve conversion at each critical touchpoint
✔️ Setting your product team up for success
Team structure, process design, and organizational strategies to enable sustainable product growth
✔️ 1:1 strategic mentoring
Personalized guidance tailored to each startup's unique challenges, market context, and growth stage
Result
75+ early-stage startups trained
Across diverse industries and markets including Saudi Arabia 🇸🇦, Egypt 🇪🇬, and Mexico 🇲🇽 with actionable product strategies delivered through intensive workshops and mentoring.
Startup founder, Riyadh, Saudi Arabia
“Marwa is great at all things product. We were able to learn a lot from her experience, and create actionable insights for our product."
Startup founder, Cairo, Egypt
“I really liked how she was a great thinker about turning good ideas into brilliant ones, and also like her clear self-confidence."
Startup founder, Riyadh, Saudi Arabia