Fractional means embedded, senior-level execution on a part-time basis. We integrate deeply with your team—joining meetings, understanding your context and constraints, and doing the actual work across multiple areas as needed. This isn't project-based consulting where we deliver and leave. We stay engaged, ensure the work drives real outcomes, and adapt as priorities shift.

You get senior-level execution without the hand-holding. We come in, figure out what needs to happen, do the work, and ensure it reaches real outcomes. Whether it's running research studies, defining product strategy, writing specs, or implementing recommendations—we operate autonomously while staying aligned with your goals. You don't need to direct or manage the work.

It depends on where you need the most help. If you're building without user validation or making decisions based on assumptions, UX research is the starting point. If you need strategic product thinking, prioritization, and end-to-end execution, fractional PM is the better fit. In practice, the work often spans both—like the Circle engagement, which started as research but extended into implementing recommendations.

Most engagements run 3-12 months, depending on your needs. Some companies bring us in for a specific initiative (like launching a new product or validating a pivot), while others keep us embedded longer-term as they scale toward hiring a full-time PM or UX researcher/designer.

Yes. We integrate with your team's workflows, tools (Jira, Linear, Figma, Notion, etc.), and processes. The goal is to amplify what you're already doing, not disrupt it.