How Xylo AI transformed from scattered product vision to a structured pilot launch with SMB customers through fractional AI-first product management
AI | SaaS | B2B | Communication Analytics
From Startup Chaos to
Product-Market Fit Pipeline
XYLO AI
CLIENT
Xylo AI
AI startup tackling $3.8T client retention crisis
CHALLENGE
Product pivot + team scaling
Transform vision into systematic product delivery
OUTCOME
Pilot launch
SMB customers + scalable processes
The situation
Xylo AI had a compelling vision for revolutionizing client retention through AI-powered communication analysis, but they faced the classic startup scaling challenge. Their passionate founding team needed to transform ambitious ideas into a structured product organization that could deliver consistently to customers. They needed fractional product leadership that understood both AI technology and the discipline required to build scalable processes without losing their startup agility.
What we did
✔️ Guided strategic product pivot
Helped navigate market feedback and technical learnings to refine their AI communication analysis platform
✔️ Established the right processes at the right time
Created updated USDC pages with new messaging and tested them to ensure the communication resonated with each target persona
✔️ Mentored product and UX research team
Provided hands-on coaching to level up internal team capabilities for long-term independence
Result
Pilot launch with SMBs
Successfully launched a pilot product with several small business customers, validating product-market fit hypothesis.
Zach Gunderson, Co-founder and CEO, Xylo AI