Your partner in AI-first product leadership
Grounded in real practice, with experience shaping and prototyping AI products while upskilling 140+ PMs in AI-first rigor.
Our ideal customer profile
Mid-to-large companies that have recognized the need for AI but don't have mature in-house AI capabilities within their product organization.
🏢 50-500+ employees
💡 AI-curious leadership
🐢 PM speed bottleneck
🚄 Fast-moving teams
What’s happening
Engineering teams building 10x faster with AI
The problem
Product teams can’t keep up with traditional methods
The solution
AI-first product capabilities that match the pace
What we do
PM organization AI transformation
Equip your product org with AI-first capabilities through audits, workflow redesign, and practical team upskilling tailored to your operating model.
Structure:
🗓️ Engagement structured together, typically 3-5 months
⏱️ 5-20 hours/week
👩💻 AI audits, workflow + tooling setup, and customized upskilling workshops (in partnership with First Principles as needed)
Fractional product management & UX research
Embedded senior product leadership to accelerate strategy, discovery, and execution using AI-first methodologies.
Structure:
🗓️ Monthly retainer
⏱️ 10-20 hours/week
👩💻 Product strategy, UX research, and hands-on execution from an AI-first product leader
AI product consulting
Strategic partnership to define, validate, and shape high-impact AI products and features, from vision to testable prototypes your team can build.
Structure:
🗓️ Monthly retainer
⏱️ 10-20 hours/week
👩💻 AI product strategy, concept development, and hands-on prototyping with design + engineering partners
Product & startup coaching
Practical, end-to-end product guidance to accelerate your path to product-market fit or transition into a product-led organization.
Structure:
🗓️ Monthly coaching retainer or fixed-time workshops
⏱️ 1-2 hours/week for coaching; 1-3 weeks for intensive workshops
👩💻 Founder, product team, and early-stage support across experimentation, prioritization, product strategy, and becoming a product-led organization
Who we’ve worked with
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![Circle logo]()
Circle (IPO in 2025)
Web3, stablecoins, blockchain, fintech
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![T-mobile logo]()
T-mobile
Telecommunications, fintech
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![500 Global logo]()
500 Global
Startup accelerator, venture firm
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![Origin financial logo]()
Origin
Fintech, SaaS, HR tech
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![Charlie finance logo]()
Charlie Finance (acquired by Chime)
Fintech
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![Savioke logo]()
Savioke (acquired by Relay Robotics)
Robotics, healthcare, hospitality
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![Energias de Portugal logo]()
Energias de Portugal
Energy
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![Trance logo]()
Trance
Social media, video, marketplace
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![Xylo AI logo]()
Xylo
AI, SaaS
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![Dreamie logo]()
Dreamie
SaaS, B2C
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![Giving Assistant logo]()
Giving Assistant
Ecommerce, B-corp
Meet the founder
Marwa Muhammad is an AI-first product leader who helps tech companies close the PM-engineering speed gap that’s stalling growth in the AI era. With 15+ years turning ambiguous ideas into validated, user-tested products, she drives measurable outcomes for startups and global firms like Circle, T-Mobile, and others across fintech, SaaS, consumer apps, robotics, and emerging tech.
As Founder of Nokshi, she partners with ambitious leaders who believe AI will reshape their industry but lack mature in-house AI capabilities. Through fractional product strategy, hands-on execution, and PM upskilling, she helps teams validate ideas as fast as AI-native engineers can ship them. Her recent work includes upskilling 140 PMs in AI-first methodologies at a multinational company and boosting user engagement by 22% at Circle (IPO, 2025).
A mentor with 500 Global across North America, Saudi Arabia, Egypt, and Japan, Marwa also teaches top-rated product courses on Maven and Udemy. Her background in Computer Science and HCI (Bryn Mawr, Carnegie Mellon) and her early experience building a VC-backed dance tech startup reflect her obsession with user behavior, speed, and systems-level thinking—on and off the dance floor.
Testimonials
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![Rachel headshot]()
“Marwa was a huge asset for Circle in the year+ we worked together! I brought her on to tackle a number of large website UX challenges, and she swiftly integrated with the team -- turning ambiguous problems into clear action plans. Her user research and functional prototypes improved our developer user journey and conversion funnel, leading to a lift in our key metrics. I would happily recommend Marwa, and hope to work with her again very soon.”
Rachel Charlesworth, Senior Director of Digital Marketing, Circle
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![Leland headshot]()
“Marwa brought the action-oriented customer focus we needed to fast-track our product development and pull forward new technology delivery. Her powerful mix of self-directed work, excellent communication and experienced leadership was exactly what we needed to expedite our MVP delivery and plan for growth.”
Leland Zimmerman, Head of Product, Dreamie
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![Zach headshot]()
“Marwa brought much-needed process clarity to our product team at Xylo. Her guidance on implementing the RICE framework, sprint planning, and funnel optimization have been clutch. Thanks, Marwa, for your strategic input, your mentorship, and support!”
Zach Gunderson, Co-founder and CEO, Xylo AI
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![Tom headshot]()
"Marwa is a true force for good both personally and professionally. She consistently lifts up the people and organizations around her, an inspirational force and an organizational master. I had the pleasure of working closely with her during a massive company reorganization and total overhaul of our technical systems. Marwa created order where there was chaos and played a critical role in moving the organization forward. I would jump at the opportunity to work with her again and am certain she will be an invaluable part of any team lucky enough to have her."
Tom Herbert, Senior Director of Engineering, Giving Assistant
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![Robert headshot]()
"Marwa added value in the first week developing data flow models of autonomous robot behaviors for hospital environments and then expanded her skills into overall product strategy and product management. She grasped the ideas in Marty Cagan's "Inspired" book understands the concept of an "Inspired Product Team". Marwa combines the entrepreneurial spirit with clear communications, discipline and systems thinking skills, I highly recommend her."
Robert Rossi, CTO, Savioke
